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據了解，歐洲啤酒的酒精度和麥芽糖含量往往比國產啤酒更高，口感好，越來越多中國消費者喜歡上喝進口啤酒。“好的進口品牌啤酒很搶手，根本不夠賣。” 溫州一家貿易公司負責人陳小勇稱。
陳小勇認為，進口啤酒的進口、銷量迅速增長，與歐元的持續貶值密切相關。去年以來，歐元貶值約18%，相當于歐洲啤酒的進口價格打了接近8折。進口啤酒在國內的市場價更是降了四五成，高端的原來300元左右的啤酒現在只賣100多元，低端的原來批發價10元以下的進口啤酒，現在一般在4-5元價位，與國內品牌的啤酒價格相當。
有業內人士認為，今年出口整體形勢嚴峻，不少出口商轉做進口貿易。據陳小勇了解，溫州當地比較多的出口貿易商做起了啤酒進口生意，去年這個時候不到10家，現在估計有40多家。他表示，進口商增加了3倍，啤酒的進口量自然成倍增加。他預計下半年啤酒進口量還會增加，奇盟公司自己就計劃今年的進口量在1000萬美元左右。
近年來，溫州檢驗檢疫局采取各種促進進口增長措施，將進口食品通關時間從15個工作日縮短至3個工作日，降低檢測頻次和數量，提高了通關效率，有效降低了進口成本。相比于葡萄酒，啤酒有著“零關稅”的優勢，也讓更多的進口商對進口啤酒趨之若鶩。（中國進出口網）
It’s told from Zhejiang Inspection and Quarantine Bureau that from January to June this year, at Zhejiang ports (except Ningbo) beer imports reached 8623 tons, with the value of $ 9,780,000, respectively, increase of 11 times and 5.3 times year on year, the growing rate of beer is far more than that of the imported wine.
It is understood that alcohol and maltose content of European beers are often higher than that of domestic beer, and European beers have better taste, more and more Chinese consumers like to drink imported beer. "Good beer of imported brand is very popular, or even we have no enough beer to sell." a Wenzhou trading company principal Chen Xiaoyong said.
Chen believes that the rapid growth of beer imports and sales is closely related to the continued depreciation of the euro. Since last year, the euro depreciated by about 18%, that is to say, the price of imported European beer has a discount of nearly 20%. imported beer price in the domestic market is down by 40% or 50%, in the past the high-end beer sells at about 300 yuan, now sells at more than 100 yuan, the wholesale price of the low-end originally was less than 10 yuan, now generally 4 to 5 yuan, equal to the domestic brands of beer prices.
Insiders believe that this year, the overall export situation is grim, many exporters turn to do the import trade. According to Chen Xiaoyong, many Wenzhou’s local export traders start the import beer business, now the beer importers reached to more than 40, while last year the number was less than 10. He said importers increased by 3 times, the amount of imported beer naturally multiplied. He expected in the second half imports of beer would still increase, his company planned to import beers of about $10 million this year.
In recent years, Wenzhou Inspection and Quarantine Bureau takes various measures to promote growth in imports, makes the imported food clearance shortened from 15 weekdays to three weekdays, reduces the frequency and quantity of testing, improve the efficiency of customs clearance, and effectively reduce the cost of imports. compared to wine, beer has a advantage of "zero tariff", allowing more importers to scramble for imported beer.
