41%的亞洲女性在自己網購時會出于“內疚”為家人買點東西。昨天，由經濟學人智庫(EIU)獨立調研完成的《崛起中的亞洲女性網購力量》報告中揭示了這一女性購物心理。報告還稱，比起實體店，七成中國大陸女性青睞網購。

報告內容顯示，比起去線下實體商店購物，49%的受訪女性同意或非常同意自己更喜歡網購體驗。中國大陸女性的這一數字更高，相比線下購物，69%的中國大陸女性更青睞網購。

報告指出，有物美價廉的商品是網購的主要動力之一。亞洲62%的受訪者同意網購價格最優惠，這一比例在中國大陸與韓國最高，約為70%。

而在香港、新加坡、日本等市場，熱衷網購的女性比例較低。如在日本，僅有18%的女性表示比起實體店她們更喜歡網購。報告分析認為，部分原因是這些市場的實體店非常密集。

與歐美女性不同，亞洲女性將網購視為充滿樂趣的社交活動和休閑娛樂：63%的女性選擇“不買也要上網逛逛”；59%表示“買不起也要上網看”。

此外，有41%的女性當她們自己網購太多的時候，就會給家人買點東西以求“心安理得”。在中國大陸，出于“內疚”為丈夫、子女及父母等家庭成員買些東西作為補償的女性比例更達到67%。

據悉，該報告集合了來自中國內地、港澳臺地區、印度、日本、新加坡以及韓國的5500名女性網購大數據。

據EIU預測，2015年亞洲零售市場預期平均增長4.6%，達到7.6萬億美元，遠超歐洲及北美市場，穩居全球最大消費市場。女性在整個亞洲消費市場中占有舉足輕重的地位。（中國進出口網）

41% of Asian women when online shopping would buy something for their family out of "guilt", which was released on “the Asian women online shopping power on the rise” by the Economist Intelligence Unit (EIU) yesterday. The report also said that compared with the offline store, 70% of Chinese mainland women favor online shopping.

The report showed that 49 percent of interviewee women agreed or strongly agreed that they prefer online shopping experience, compared with offline shopping, while 69 percent of the Chinese mainland women prefer online shopping.

The report pointed out that inexpensive goods was one of the main driving force of online shopping. 62% of Asian respondents thought that online shopping price was most preferential, about 70% of Chinese and South Korea agreed.

In Hong Kong, Singapore and Japan, the proportion of women loving online shopping was much lower. For instance, in Japan, only 18% of women said they preferred online shopping to offline shopping. This was partly because the offline stores were distributed intensively in these markets.

Different from European and American women, Asian women treated online shopping as social activities and recreation: 63% of women chose "surfing even if not buying anything"; 59% said, "surfing even though no money".

In addition, when they shopped online much times, 41% of Asian women would buy something for their families in order to have "clear conscience." In mainland China, the proportion rose to 67%.

Reportedly, the report collected the online shopping big data of 5,500 women from mainland China, Hong Kong, Macao, Taiwan, India, Japan, Singapore and South Korea.

The EIU forecast that 2015 Asian retail market is expected to grow about as fast as 4.6%, reaching $7.6 trillion, far more than the European and North American markets, ranking the world's largest consumer market. Women will play a vital role in the whole Asian consumer market.