受網購沖擊“百思買”上季度銷售業績大幅下滑

近日百思買宣布了第二季度業績，低于預期收入，結果令人失望。在第二季度,百思買的營收下降四個百分點，至88.9億美元,低于分析師預期的89.9億美元。這是連續第三個季度低于公司預期收入。凈收益下降45%，至1.46億美元,每股42美分。
銷售疲軟的消費電子產品市場和網上零售商激烈的競爭,是百思買上季度銷售業績大幅下滑d的兩個主要原因。公司希望同店銷售額在下半年下降百分比能夠降低。在第二季度同店銷售額下降了2.7%，這比華爾街分析師預測的2.2%要高，而美國同期的同店銷售下降比率是2%。
作為在美國最大的消費電子零售商,百思買報告結果可能預示著整個消費電子行業趨勢。根據NPD集團的每周跟蹤服務報道，在同一時期美國消費電子行業銷售下降了2.5%。為了應對銷售下滑局面,百思買已經裁員和關閉營運不景氣的店鋪。
下半年財政年度的業績也將會受更深層次的商品打折拖累。在加拿大和中國商品折扣和增加低利潤率物品在線銷售將繼續給百思買營運利潤率帶來壓力。公司的營運利潤率從4.5%下降到2.7%,公司毛利率在過去連續14個季度都沒有增加,百思買的與其他零售商匹配的價格協議，走折扣路線降低了公司的利潤，被看做是一種錯誤的決定。
（翻譯來自中國進出口網，轉載請注明出處）
online Shopping Puts A Big Dent In Best Buy Results (BBY)
Best Buy has announced disappointing second quarter results and lower than expected revenue. During the quarter, Best Buy’s revenue fell 4 percent to $8.89 billion, lower than the $8.99 billion in revenue that analysts had expected. This is the third straight quarter of lower than expected revenue for the company. Net income dropped 45 percent to $146 million, or 42 cents per share.

Weak sales in the consumer electronics market and tougher competition from retailers that primarily operate online are two of the factors cited as reasons for the disappointing results. The company expects same-store sales to fall by a low single-digit percentage during the second half of the year. In the second quarter, same-store sales decreased 2.7 percent. This was more than the 2.2 percent decline predicted by Wall Street analysts. Same-store sales for stores in the United States declined 2 percent during the same period.

As the largest consumer electronics retailer in the United States, the results reported by Best Buy may signal a trend throughout the rest of the consumer electronics industry. Industry-wide, sales of consumer electronics fell 2.5 percent during the same period, according to NPD Group’s Weekly Tracking Service. To make up for declining sales, Best Buy has been laying off employees and closing underperforming stores.

Deeper discounting of its merchandise will also weigh on the results for the second half of the fiscal year. Discounting in Canada and China and increasing sales of lower-margin items online will continue to put pressure on Best Buy’s operating margins for the near future. The company’s operating margin decreased from 4.5 percent to 2.7 percent. Gross margins for the company have not increased in the last 14 quarters. Best Buy’s agreement to match prices from other retailers has been viewed by some as a mistake as the discounts have eroded profits for the company.