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2014-8-27
本周五萬(wàn)達(dá)、騰訊和百度將在深圳宣布成立一家電子商務(wù)公司，總投資額為50億元，萬(wàn)達(dá)占大股。三家加起來(lái)的簡(jiǎn)寫就是BTW，by the way，好戲還在后頭。
這次合作確實(shí)是一次天地之和。
騰訊和百度的主業(yè)都不是電子商務(wù)，他們也都在積極布局O2O，這才決定了他們?cè)敢飧f(wàn)達(dá)合作，因?yàn)槿f(wàn)達(dá)有85家位于城市中心的萬(wàn)達(dá)廣場(chǎng)，今年底要開到120家，明年底是140家，每年的客流量有20億人次。在互聯(lián)網(wǎng)公司眼中，這可都是令人垂涎的流量呀!
因此，與萬(wàn)達(dá)合作，對(duì)于騰訊和百度最大的好處就是把其中的商家全部接入自己的平臺(tái)，從而形成真正的O2O閉環(huán)。
現(xiàn)在我們已經(jīng)能夠通過微信的“我的銀行卡”預(yù)訂萬(wàn)達(dá)影院的電影，未來(lái)也許還可以預(yù)約萬(wàn)達(dá)廣場(chǎng)中的“大歌星”K歌，預(yù)約去“海底撈”吃飯……你還可以提前通過微信支付或者百度錢包支付。
當(dāng)然，合作內(nèi)容應(yīng)該比這個(gè)更加豐富，比如騰訊能否在萬(wàn)達(dá)廣場(chǎng)開設(shè)產(chǎn)品專賣店，售賣各種授權(quán)的實(shí)物商品和虛擬商品?百度的營(yíng)銷中心是否可以在萬(wàn)達(dá)廣場(chǎng)中有一席之地，作為一個(gè)品牌和招商的窗口?
總之想象空間挺大的。對(duì)于萬(wàn)達(dá)來(lái)說(shuō)，未來(lái)目標(biāo)肯定是要做O2O，但是要做O2O，沒有線上流量和線上用戶肯定是不行的，僅僅依靠在萬(wàn)達(dá)廣場(chǎng)發(fā)萬(wàn)匯卡積累用戶沒問題，但是速度實(shí)在太慢。如今能夠接入QQ、微信和百度搜索的平臺(tái)，就能夠在很大程度上解決這個(gè)問題。
當(dāng)然三方肯定會(huì)有一個(gè)討價(jià)還價(jià)的過程，最后結(jié)果如何，本周五就能夠看到。
(由中國(guó)進(jìn)出口網(wǎng)轉(zhuǎn)載自艾瑞咨詢)
Aug. 27, 2014
This Friday Wanda, Tencent and Baidu will announce the establishment of an e-commerce company in Shenzhen, with a total investment of $ 5.0 billion, Wanda accounting for a large share of the company. The abbreviation of the three companies is BTW, “by the way”, while the best is yet to come.
This collaboration is indeed a perfect one.
Neither Tencent nor Baidu's main business is e-commerce, but they are now actively in the launching O2O business which make them determine to cooperate with Wanda, because there are 85 Wanda Group has 85 Wanda Plaza located in the city center, the number expected to be 120 at the end of this year and 140 at the end of next year. There are 2 billion customers shopping at the Plaza. In the eyes of Internet companies, it a flow of customers that makes them envious.
Therefore, cooperation with Wanda, Tencent and Baidu will share the biggest advantage that is to introduce all the businesses into their own platform, thus forming a closed-loop real O2O business.
Now we have been able to book through "My Bank Card," on Wechat the Wanda Cinema movie. In the future we may be able to make an appointment on the "Big Star" KTV at Wanda Plaza or make a reservation at “Haidilao” restaurant. You can also effect payment through Wechat or Badu Wallet in advance.
Of course, the content of cooperation should be more abundant than this, for example, Tencent can open stores in Wanda Plaza, and sell a variety of authorized physical goods and virtual goods? Or Baidu can set up marketing centers at Wanda Plaza, serving as a showcase of brand and Merchants?
In short, room for cooperation is quiet large. For Wanda, the future goal is certainly to do O2O transactions, but to do O2O transactions, it certainly doesn’t work without online flow and users. It is useful to rely on the Wanda Plaza costomers’ card, but the speed is too slow. Now if it is able to have an access to Tencent QQ, Wechat and Baidu search engine platform, it can solve this problem to a large extent.
Of course, the three parties will certainly have a bargaining process, but the final outcome will be witnessed this Friday. (More news visit chinainout.com)
本周五萬(wàn)達(dá)、騰訊和百度將在深圳宣布成立一家電子商務(wù)公司，總投資額為50億元，萬(wàn)達(dá)占大股。三家加起來(lái)的簡(jiǎn)寫就是BTW，by the way，好戲還在后頭。
這次合作確實(shí)是一次天地之和。
騰訊和百度的主業(yè)都不是電子商務(wù)，他們也都在積極布局O2O，這才決定了他們?cè)敢飧f(wàn)達(dá)合作，因?yàn)槿f(wàn)達(dá)有85家位于城市中心的萬(wàn)達(dá)廣場(chǎng)，今年底要開到120家，明年底是140家，每年的客流量有20億人次。在互聯(lián)網(wǎng)公司眼中，這可都是令人垂涎的流量呀!
因此，與萬(wàn)達(dá)合作，對(duì)于騰訊和百度最大的好處就是把其中的商家全部接入自己的平臺(tái)，從而形成真正的O2O閉環(huán)。
現(xiàn)在我們已經(jīng)能夠通過微信的“我的銀行卡”預(yù)訂萬(wàn)達(dá)影院的電影，未來(lái)也許還可以預(yù)約萬(wàn)達(dá)廣場(chǎng)中的“大歌星”K歌，預(yù)約去“海底撈”吃飯……你還可以提前通過微信支付或者百度錢包支付。
當(dāng)然，合作內(nèi)容應(yīng)該比這個(gè)更加豐富，比如騰訊能否在萬(wàn)達(dá)廣場(chǎng)開設(shè)產(chǎn)品專賣店，售賣各種授權(quán)的實(shí)物商品和虛擬商品?百度的營(yíng)銷中心是否可以在萬(wàn)達(dá)廣場(chǎng)中有一席之地，作為一個(gè)品牌和招商的窗口?
總之想象空間挺大的。對(duì)于萬(wàn)達(dá)來(lái)說(shuō)，未來(lái)目標(biāo)肯定是要做O2O，但是要做O2O，沒有線上流量和線上用戶肯定是不行的，僅僅依靠在萬(wàn)達(dá)廣場(chǎng)發(fā)萬(wàn)匯卡積累用戶沒問題，但是速度實(shí)在太慢。如今能夠接入QQ、微信和百度搜索的平臺(tái)，就能夠在很大程度上解決這個(gè)問題。
當(dāng)然三方肯定會(huì)有一個(gè)討價(jià)還價(jià)的過程，最后結(jié)果如何，本周五就能夠看到。
(由中國(guó)進(jìn)出口網(wǎng)轉(zhuǎn)載自艾瑞咨詢)
Aug. 27, 2014
This Friday Wanda, Tencent and Baidu will announce the establishment of an e-commerce company in Shenzhen, with a total investment of $ 5.0 billion, Wanda accounting for a large share of the company. The abbreviation of the three companies is BTW, “by the way”, while the best is yet to come.
This collaboration is indeed a perfect one.
Neither Tencent nor Baidu's main business is e-commerce, but they are now actively in the launching O2O business which make them determine to cooperate with Wanda, because there are 85 Wanda Group has 85 Wanda Plaza located in the city center, the number expected to be 120 at the end of this year and 140 at the end of next year. There are 2 billion customers shopping at the Plaza. In the eyes of Internet companies, it a flow of customers that makes them envious.
Therefore, cooperation with Wanda, Tencent and Baidu will share the biggest advantage that is to introduce all the businesses into their own platform, thus forming a closed-loop real O2O business.
Now we have been able to book through "My Bank Card," on Wechat the Wanda Cinema movie. In the future we may be able to make an appointment on the "Big Star" KTV at Wanda Plaza or make a reservation at “Haidilao” restaurant. You can also effect payment through Wechat or Badu Wallet in advance.
Of course, the content of cooperation should be more abundant than this, for example, Tencent can open stores in Wanda Plaza, and sell a variety of authorized physical goods and virtual goods? Or Baidu can set up marketing centers at Wanda Plaza, serving as a showcase of brand and Merchants?
In short, room for cooperation is quiet large. For Wanda, the future goal is certainly to do O2O transactions, but to do O2O transactions, it certainly doesn’t work without online flow and users. It is useful to rely on the Wanda Plaza costomers’ card, but the speed is too slow. Now if it is able to have an access to Tencent QQ, Wechat and Baidu search engine platform, it can solve this problem to a large extent.
Of course, the three parties will certainly have a bargaining process, but the final outcome will be witnessed this Friday. (More news visit chinainout.com)
