??
在美國，移動醫療也已有七大商業模式
移動醫療的創業者和投資人最在意的無非是商業模式。雖然醫療健康行業市場大，但因為體系的復雜性，商業模式并不顯而易見。
在美國，一些移動醫療產品已經有盈利模式，主要是向醫院、醫生、藥企、保險公司和消費者進行收費。其商業模式則主要分為以下幾種：
21. 為醫院(或醫生)提供信息化服務
Epocrates:全球第一家上市的移動健康公司。為醫生提供手機上的臨床信息參考，2012年營收約為1. 2億美金，其中75%來自于藥企，主要是為其提供的精準的廣告和問卷調查服務。
Vocera: 為醫院提供移動的通訊解決方案并向醫院收費，其核心產品是一個讓醫生和護士戴在脖子上或別在胸前的移動設備，可以隨時隨地發送、接收信息，通話并設置提醒，取代了以往在醫院里使用的BP機。
Vocera在美國有300多家醫院客戶，年收入接近1億美金。公司也在2012年上市，市值超過6億美金。
22. 為客戶提供遠程醫療服務
ZEO:一家提供移動睡眠監測和個性化睡眠指導的公司。其產品ZEO是一個腕帶和頭貼，可以通過藍牙和手機或一個床旁設備相連，記錄晚上的睡眠周期，并給出一個質量評分。用戶可以通過監測得分變化或和同年齡組的平均值相比較，對自己的睡眠有一個量化的了解。
另外，對于睡眠不好的人，ZEO也提供個性化的睡眠指導，通過一些測試找到可能的問題。ZEO的產品在美國很多百貨公司都能買到，一套149美金。后續的收入還包括個性化推薦產品和藥品的傭金。
VOXIVA:提供短信服務的信息咨詢公司。用戶輸入電話號碼和身體相關情況，將個性化推薦健康信息。VOXIVA公司已經上市。
Wello:為個人提供個性化的、平價的健身指導服務。Wello通過視頻連通健身教練和用戶，提供實時的健身指導。89%的美國人希望身材更fit，Wello解決了健身只能去健身房的困擾，突破了時間、空間限制，讓用戶可以隨時隨地健身。另外Wello還發布了一個社區，讓用戶可以組團健身。
23. 客戶關系服務
ZocDoc:根據地理位置、保險狀態及醫生專業為患者推薦醫生，并可在平臺上直接完成預約。這個成立于2007年的公司，融資總額已接近1億美金。Zocdoc采取對患者免費，向醫生收費的商業模式。
病人可以更方便地選擇和預約醫生，醫生可能得到更多病人，尤其是保險覆蓋的病人，意味著更多收入。每個月醫生需要支付250美金使用Zocdoc平臺。按照Zocdoc公布的醫生數量，其年收入應該在千萬美金以上。
24. 信息化診所運營商
One Medical Group:運營多家診所，病人可以從網上預約并索取處方藥，甚至獲得檢查結果的電子版，并通過網絡查看個人健康結論。醫生則可以通過網絡訪問電子病歷。
25. 慢性病管理
WellDoc:是一家專注于慢性病管理的移動技術公司，其主打產品是手機+云端的糖尿病管理平臺?；颊呖梢杂檬謾C方便地記錄和存儲血糖數據。云端的算法能夠基于血糖數據為患者提供個性化的反饋，及時提醒醫生和護士。
26. 可穿戴設備生產商
美國運動外設廠商Jawbone已經推出了Jawbone UP智能手環，戴在手腕上，就能監測自己的日?；顒印⑺咔闆r和飲食習慣等數據。人們可以將這款智能設備插在Android或者蘋果iPhone手機顯示這些監測數據，并給出一個長時間段的統計和分析結果。
27. 大數據服務
Athenahealth:是一家全球領先的健康護理技術提供商。它提供基于云服務的電子病歷、業務管理、病患溝通以及協調護理四項服務，并提供移動醫療應用軟件。今年來發展迅猛，醫療信息數據的幾何倍數增，給整個醫療行業帶來了巨大壓力。而大數據技術的華麗出場，讓醫療信息化進入了飛躍式發展的關鍵時機。（中國進出口網）
In the United States, there are also seven mobile health business models.
What the mobile health entrepreneurs and investors are most concerned about is nothing more than business model. Although the healthcare industry market is large, the business model is not obvious because of the complexity of the system.
In US, some mobile medical products have profit models, mainly charging to hospitals, doctors, pharmaceutical companies, insurance companies and consumers. these business models can be divided into the following categories:
21. To provide information technology services for hospitals (or doctors)
Epocrates: the world's first mobile health-listed company. It provides physicians with clinical information reference on the phone, in 2012 its revenues reached approximately 120 million dollars, of which 75% came from pharmaceutical companies, mainly through accurate advertising and survey services.
Vocera: for hospitals to provide mobile communication solutions to the hospital charges, the core product is a doctor and nurses worn around the neck or other mobile device in the chest can be sent at any time to receive information, call and set reminders, BP machine replaces the previously used in the hospital.
Vocera in the United States has more than 300 hospital customers and annual revenues approach $100 million. In 2012 the company went public, and its market value is over 600 million dollars.
22. To provide telemedicine services
ZEO: a company providing a mobile sleep monitoring and personalized sleep guidance. Its product ZEO is a wrist strap and head sticker, which can record night's sleep cycle and gives a quality score via Bluetooth and cellphone or a bedside device. Users can have a quantitative understanding of their own sleeping through the score changes or the comparison with the average of the same age group.
In addition, for these people who sleep not well, ZEO also provides personalized guidance to sleep, and helps to find possible problems through a number of tests. ZEO products can be bought in many US department stores, 149 dollars one set. Subsequent income also includes the commission for personalized recommendations products and pharmaceuticals.
VOXIVA: a consulting firm providing SMS information services. Users enter a phone number and body-related cases, VOXIVA will recommend personalized health information. VOXIVA company has been listed.
Wello: to provide personalized, affordable fitness guide service for individuals. Wello connects them with fitness trainer through videos, providing real-time fitness guide. 89% of Americans want them more fit, Wello breaks the time and space constraints, so that users can exercise anywher. Also Wello also released a community, allowing users to do fitness in group.
23. Customer Relations Services
ZocDoc: based on location, insurance status, and the profession, it can recommend doctors for patients, and an appointment can be made directly on the platform. The company was founded in 2007, and received about 100 million dollars in financing. Zocdoc charges to doctors, patients free of charge.
Patients can more easily selec a doctor and make an appointment, doctors may get more patients, especially patients with insurance, which means he will get more revenue. Doctors need to pay $250 per month to use Zocdoc platform. According to the number of doctors Zocdoc released, its annual income should be more than ten million dollars.
24. The information clinic operators
One Medical Group: Operating many clinics, patients can make an appointment on line and obtain prescription drugs, or even test results of electronic version and view personal health conclusion through the network. Doctors can access electronic medical records through the network.
25. chronic disease management
WellDoc: a mobile technology company focusing on chronic disease management, its flagship product is a diabetes management platform of phone + cloud. Patients can use the phone to easily record and store glucose data. Cloud-based glucose data algorithm can provide personalized feedback to the patient, and timely remind doctors and nurses.
26. The wearable device manufacturers
The US sports peripheral manufacturer Jawbone has introduced Jawbone UP intelligent bracelet, as long as you wear it on the wrist, you can monitor your own daily activities, sleep and eating habits and other data. It can be inserted in the smart device Android or iPhone, to display these monitoring data, and give a statistical and analytical results for a long time period.
27. Big Data Services
Athenahealth: a leading global provider of health care technology. It provides a cloud-based electronic medical record services, business management, patient communication and coordination services, and provides mobile medical applications. This year it develops rapidly, and its medical information data geometrically increases, pushing tremendous pressure to the entire health care industry. Big Data technology makes the medical information enter a critical time for the leap-forward development.
移動醫療的創業者和投資人最在意的無非是商業模式。雖然醫療健康行業市場大，但因為體系的復雜性，商業模式并不顯而易見。
在美國，一些移動醫療產品已經有盈利模式，主要是向醫院、醫生、藥企、保險公司和消費者進行收費。其商業模式則主要分為以下幾種：
21. 為醫院(或醫生)提供信息化服務
Epocrates:全球第一家上市的移動健康公司。為醫生提供手機上的臨床信息參考，2012年營收約為1. 2億美金，其中75%來自于藥企，主要是為其提供的精準的廣告和問卷調查服務。
Vocera: 為醫院提供移動的通訊解決方案并向醫院收費，其核心產品是一個讓醫生和護士戴在脖子上或別在胸前的移動設備，可以隨時隨地發送、接收信息，通話并設置提醒，取代了以往在醫院里使用的BP機。
Vocera在美國有300多家醫院客戶，年收入接近1億美金。公司也在2012年上市，市值超過6億美金。
22. 為客戶提供遠程醫療服務
ZEO:一家提供移動睡眠監測和個性化睡眠指導的公司。其產品ZEO是一個腕帶和頭貼，可以通過藍牙和手機或一個床旁設備相連，記錄晚上的睡眠周期，并給出一個質量評分。用戶可以通過監測得分變化或和同年齡組的平均值相比較，對自己的睡眠有一個量化的了解。
另外，對于睡眠不好的人，ZEO也提供個性化的睡眠指導，通過一些測試找到可能的問題。ZEO的產品在美國很多百貨公司都能買到，一套149美金。后續的收入還包括個性化推薦產品和藥品的傭金。
VOXIVA:提供短信服務的信息咨詢公司。用戶輸入電話號碼和身體相關情況，將個性化推薦健康信息。VOXIVA公司已經上市。
Wello:為個人提供個性化的、平價的健身指導服務。Wello通過視頻連通健身教練和用戶，提供實時的健身指導。89%的美國人希望身材更fit，Wello解決了健身只能去健身房的困擾，突破了時間、空間限制，讓用戶可以隨時隨地健身。另外Wello還發布了一個社區，讓用戶可以組團健身。
23. 客戶關系服務
ZocDoc:根據地理位置、保險狀態及醫生專業為患者推薦醫生，并可在平臺上直接完成預約。這個成立于2007年的公司，融資總額已接近1億美金。Zocdoc采取對患者免費，向醫生收費的商業模式。
病人可以更方便地選擇和預約醫生，醫生可能得到更多病人，尤其是保險覆蓋的病人，意味著更多收入。每個月醫生需要支付250美金使用Zocdoc平臺。按照Zocdoc公布的醫生數量，其年收入應該在千萬美金以上。
24. 信息化診所運營商
One Medical Group:運營多家診所，病人可以從網上預約并索取處方藥，甚至獲得檢查結果的電子版，并通過網絡查看個人健康結論。醫生則可以通過網絡訪問電子病歷。
25. 慢性病管理
WellDoc:是一家專注于慢性病管理的移動技術公司，其主打產品是手機+云端的糖尿病管理平臺?；颊呖梢杂檬謾C方便地記錄和存儲血糖數據。云端的算法能夠基于血糖數據為患者提供個性化的反饋，及時提醒醫生和護士。
26. 可穿戴設備生產商
美國運動外設廠商Jawbone已經推出了Jawbone UP智能手環，戴在手腕上，就能監測自己的日?；顒印⑺咔闆r和飲食習慣等數據。人們可以將這款智能設備插在Android或者蘋果iPhone手機顯示這些監測數據，并給出一個長時間段的統計和分析結果。
27. 大數據服務
Athenahealth:是一家全球領先的健康護理技術提供商。它提供基于云服務的電子病歷、業務管理、病患溝通以及協調護理四項服務，并提供移動醫療應用軟件。今年來發展迅猛，醫療信息數據的幾何倍數增，給整個醫療行業帶來了巨大壓力。而大數據技術的華麗出場，讓醫療信息化進入了飛躍式發展的關鍵時機。（中國進出口網）
In the United States, there are also seven mobile health business models.
What the mobile health entrepreneurs and investors are most concerned about is nothing more than business model. Although the healthcare industry market is large, the business model is not obvious because of the complexity of the system.
In US, some mobile medical products have profit models, mainly charging to hospitals, doctors, pharmaceutical companies, insurance companies and consumers. these business models can be divided into the following categories:
21. To provide information technology services for hospitals (or doctors)
Epocrates: the world's first mobile health-listed company. It provides physicians with clinical information reference on the phone, in 2012 its revenues reached approximately 120 million dollars, of which 75% came from pharmaceutical companies, mainly through accurate advertising and survey services.
Vocera: for hospitals to provide mobile communication solutions to the hospital charges, the core product is a doctor and nurses worn around the neck or other mobile device in the chest can be sent at any time to receive information, call and set reminders, BP machine replaces the previously used in the hospital.
Vocera in the United States has more than 300 hospital customers and annual revenues approach $100 million. In 2012 the company went public, and its market value is over 600 million dollars.
22. To provide telemedicine services
ZEO: a company providing a mobile sleep monitoring and personalized sleep guidance. Its product ZEO is a wrist strap and head sticker, which can record night's sleep cycle and gives a quality score via Bluetooth and cellphone or a bedside device. Users can have a quantitative understanding of their own sleeping through the score changes or the comparison with the average of the same age group.
In addition, for these people who sleep not well, ZEO also provides personalized guidance to sleep, and helps to find possible problems through a number of tests. ZEO products can be bought in many US department stores, 149 dollars one set. Subsequent income also includes the commission for personalized recommendations products and pharmaceuticals.
VOXIVA: a consulting firm providing SMS information services. Users enter a phone number and body-related cases, VOXIVA will recommend personalized health information. VOXIVA company has been listed.
Wello: to provide personalized, affordable fitness guide service for individuals. Wello connects them with fitness trainer through videos, providing real-time fitness guide. 89% of Americans want them more fit, Wello breaks the time and space constraints, so that users can exercise anywher. Also Wello also released a community, allowing users to do fitness in group.
23. Customer Relations Services
ZocDoc: based on location, insurance status, and the profession, it can recommend doctors for patients, and an appointment can be made directly on the platform. The company was founded in 2007, and received about 100 million dollars in financing. Zocdoc charges to doctors, patients free of charge.
Patients can more easily selec a doctor and make an appointment, doctors may get more patients, especially patients with insurance, which means he will get more revenue. Doctors need to pay $250 per month to use Zocdoc platform. According to the number of doctors Zocdoc released, its annual income should be more than ten million dollars.
24. The information clinic operators
One Medical Group: Operating many clinics, patients can make an appointment on line and obtain prescription drugs, or even test results of electronic version and view personal health conclusion through the network. Doctors can access electronic medical records through the network.
25. chronic disease management
WellDoc: a mobile technology company focusing on chronic disease management, its flagship product is a diabetes management platform of phone + cloud. Patients can use the phone to easily record and store glucose data. Cloud-based glucose data algorithm can provide personalized feedback to the patient, and timely remind doctors and nurses.
26. The wearable device manufacturers
The US sports peripheral manufacturer Jawbone has introduced Jawbone UP intelligent bracelet, as long as you wear it on the wrist, you can monitor your own daily activities, sleep and eating habits and other data. It can be inserted in the smart device Android or iPhone, to display these monitoring data, and give a statistical and analytical results for a long time period.
27. Big Data Services
Athenahealth: a leading global provider of health care technology. It provides a cloud-based electronic medical record services, business management, patient communication and coordination services, and provides mobile medical applications. This year it develops rapidly, and its medical information data geometrically increases, pushing tremendous pressure to the entire health care industry. Big Data technology makes the medical information enter a critical time for the leap-forward development.
