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以美為鑒:當下美國正流行的27個新興商業模式(四)

27 Emerging Business Models Popular in US

放大字體??縮小字體 ??瀏覽次數:4075
核心提示:在美國,有2300萬家小企業,每個月還會新增54.3萬家小企業。所以,如果想要脫穎而出,并取得成功,不僅需要一個獨一無二的價值主張,還要有多元化的收入流,以及充足、強大的創造能力。其中有17家獨特的公司,他們的商業模式已經得到了市場的驗證,這些公司的產品范圍很廣,從零售App應用,到時尚新貴,當然,這些公司也正在重新思索他們的收入模式,并且不斷為交易雙方創造令人信服的價值
16. Rent the Runway

成立時間:2009

公司創始人: Jennifer Hyman 和Jenny Fleiss

創新視角:出租高端服裝,為他人創造一個“灰姑娘時刻”,為女性提供一些嘗試體驗自己不常穿的服裝品牌機會。

隨著Instagram和Facebook上的照片越來越多,這意味著女人將更喜歡穿不重復的衣服了。Rent the Runway讓用戶以名牌服裝售價10%-15%的價格,租賃衣服出席重要場合,從而解決大多數女性一直以來所面臨的“滿柜子衣服卻發現無衣可穿”的難題。

經驗:讓用戶穿上夢寐以求的服裝,另外在購買之前先試穿也是一種有效的銷售手段。

17. Birchbox

成立時間:2010年

公司創始人:Katia Beauchamp和 Hayley Barna

創新視角:訂購化妝品盒,滿足你內心美容“小惡魔”的欲望

Birchbox 是一家化妝品初創公司,但是它卻震撼了整個行業。Birchbox為用戶帶來了專家精選的化妝品,而且經常會給消費者帶來驚喜。這家公司的增長,已經證明了他們的商業模式非常有效果,而且目前也獲得了7190萬美元的融資。“我們仍然覺得自己剛剛起步,但是在這個時刻,卻是一個轉折點,在我們看來,這個行業充滿了競爭力,也很有動力,十分令人興奮。”該公司創始人Katia Beauchamp說道。

18. 靠“鄰居”創造11億美元的社交網絡:Nextdoor!

Nextdoor成立于2011年10月,其專注于創建私密的社區鄰里網站,幫助特定范圍的鄰里間相互結識、交換意見和分享建議、組織虛擬的鄰里守望以減少犯罪的發生。每個站點都通過密碼保護,且對搜索引擎不可見。在加入之前,成員需要驗證他們的住址,以確保成員間能夠相互信任。

目前,Nextdoor在全美幫助運營超過53000個這樣的鄰里站點。公司還與大約650個本地政府機構保持合作,以便他們與社區間能夠及時交換最新的重要信息,包括本地警情以及緊急情況通知。

公司最近也向公共部門開放了Nextdoor服務,以便市政當局能夠更加容易與當地居民進行交流。

19.Yik Yak :有望成為下一個Twitter的社交網絡巨頭

Yik Yak 是一款基于地理位置的社交應用,有望成為下一個 Twitter。用戶發布的狀態可以被方圓 10 英里的其他用戶看到,其他用戶可以「點贊」或者「拍磚」。

在一年的時間里,Yik Yak 用戶數如雨后春算般增長,Yik Yak 已經成長為一家社交網絡巨頭。是每個美國大學校園里的主力社交產品,Twitter 甚至模仿了其位置功能。

20.Medium誕生記:讓博客回歸本質,讓作者不再孤獨

從創辦Blogger、Twitter到Medium,威廉姆斯能再掀起第三次新媒體浪潮

Medium 究竟是什么?高尚小區vs “貧民窟”威廉姆斯反復地闡述:Medium是一個自由、開放的平臺,任何人都可以在這里發表自己的故事與意見。他也反復地闡述:他要把Medium打造成一個安靜、舒適、深度閱讀與表達的“高尚小區”。這兩種訴求,顯然存在著明顯的沖突。(中國進出口網

16. Rent the Runway

Founded: 2009

Company founder: Jennifer Hyman and Jenny Fleiss

Innovation Perspective: rent high-end apparel, create a "Cinderella moment" for others, provide opportunities for women to try apparel brands that they do not often try.

With more and more photos on Instagram and Facebook, more women like to wear clothes different from others. Rent the Runway allows users to rent branded clothing priced 10% -15% of the retail price, it allows users to rent clothing and to attend important occasions, thus solving the problem that women cannot choose any clothing when facing the closet full of clothes.

Experience: allowing users to wear the coveted clothing, trying before buying is also an effective marketing tool.

17. Birchbox

Founded: 2010

Company founder: Katia Beauchamp and Hayley Barna

Innovation Perspective: Order cosmetic boxes, satisfy your inner desire for beauty "Little Devil"


Birchbox is a cosmetic start-up company, but it shakes the entire industry. Birchbox provides users with a selecion of cosmetic experts, and often gives consumers a surprise. The company's growth, have proven their business model is very effective, and currently the company also received $71.9 million in financing. "We still feel that we just started, but at this moment, it is a turning point, in our opinion, the industry is full of competitiveness, but also very dynamic, very exciting." The founder Katia Beauchamp said.

18. Nextdoor: a social network creating $1.1 billion by "neighbor"!

Nextdoor was founded in October 2011, it’s focused on creating an intimate neighborhood community website, helping neighborhoods in a specific range to get to know each other, exchange ideas and share suggestions, and organizing virtual neighborhood watch to reduce the crime. Each site is protected by password and not visible to search engines. Before joining, members need to verify their addresses, in order to ensure inter-members can trust each other.

Currently, Nextdoor helps to operate more than 53,000 neighborhood sites in the United States. The company also maintained cooperation with about 650 local government agencies so that they can timely exchange the latest important information among the community, including local police intelligence and emergency notification.

Recently the company also opened Nextdoor services to the public sector, so that municipalities can communicate with local residents more easily.

19.Yik Yak: the next social networking giant
Yik Yak is a location-based social networking applications and expected to become the next Twitter. The state published by users can be seen by other users in the near 10 miles, and other users can "like" or "dislike".

In a year's time, Yik Yak users grew like mushroom, and Yik Yak has grown into a social networking giant, which is the main social network on the American college campuses, even Twitter mimic the function of its location.

20.Medium: make blog back to basics, author no longer lonely

from Blogger, Twitter to Medium, Williams sets off a third wave of new media

What exactly is a Medium? Noble district vs "slum". Williams repeatedly elaborated, Medium is a free, open platform, anyone can publish their own stories and comments here. He also repeated, he wanted to make Medium a quiet, comfortable, depth reading and expression "noble community". These two demands apparently conflict.
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