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根據艾瑞咨詢統計數據顯示，2014Q2中國電子商務市場交易規模為2.83萬億元，同比增長19.9%，環比增長7.1個百分點。從市場結構來看，網絡購物市場份額繼續增長，占比達到22.2%。
2014年上半年，中國網絡購物市場開啟上市熱潮，阿里提交IPO文件，聚美優品于5月16日在紐交所上市，京東于5月22日在納斯達克上市，艾瑞咨詢基于近期公開的阿里巴巴IPO文件及各企業最新財報對網絡購物及移動購物相關市場規模進行了修正，主要涉及到2013年以來各上市企業數據和行業規模的重新核算。(更多資訊請訪問中國進出口網)
市場規模：2014Q2中國電子商務市場交易規模為2.8萬億元，同比增長19.9%
艾瑞咨詢統計數據顯示，從年度數據來看，2013年中國電子商務市場交易規模突破10萬億，同比增長24.9%;從季度數據來看，2014Q2中國電子商務市場整體交易規模達到2.83萬億元，同比增長19.9%，環比增長7.1%，增速較上個季度均有提升。
艾瑞分析認為，2014Q2，世界經濟繼續緩慢復蘇，中小企業國際環境逐漸好轉，我國政府繼續增強財政政策與金融政策對中小企業的扶持力度。國內外環境均利好于我國企業間電子商務的發展，進而推動電子商務整體市場增長。
市場結構：B2B市場份額下降，網購份額增長
艾瑞咨詢統計數據顯示，2013年中國電子商務市場細分行業結構中，網絡購物交易規模占比18.9%，預計到2017年，網絡購物市場占比將超過25%;2014Q2電子商務市場細分行業結構中，企業間電子商務仍然占主導地位，整體占比超過七成，其中，中小企業B2B電子商務交易額占比過半;網絡購物交易規模占比由2013Q2的18.1%增長到2014Q2的22.2%，網絡購物占比提升明顯。（更多資訊請訪問中國進出口網）
艾瑞分析認為，2014Q2，國際宏觀經濟形勢和國內政策形勢目前有利于企業間電子商務的開展，但總體來看增速保持平穩;網購市場中，企業加大移動端布局，移動購物發展迅速，成為拉動網絡購物市場發展的重要力量;中國網絡購物市場延續歷年的促銷戰的同時加大促銷時長和力度，從而推動了整體市場交易規模的快速增長;在線旅游方面，受季節性因素影響，五一黃金周促進在線旅游市場的穩定增長。總的來說，網絡購物市場成為電子商務市場增長主要因素，預計未來幾年，網絡購物市場份額將持續增加。
According to iResearch statistics, 2014Q2 Chinese e-commerce transaction volume was 2.83 trillion yuan, an increase of 19.9%, growth of 7.1 percentage. From the view of market structure, the market share of online shopping continues to grow, accounting for 22.2%.
The first half of 2014, China's online shopping market starts booming, Ali IPO documents was submitted, the Jumei.com was listed on the NYSE on May 16, JD.com was listed on the Nasdaq on May 22. iResearch recently revised the latest earnings report on online shopping and mobile shopping related market size based on the Alibaba IPO public documents, mainly related to recalculate data and industry scale of all listed companies since 2013.
Market Scale: 2014Q2 China e-commerce market transaction volume was 2.8 trillion yuan, an increase of 19.9%.
IResearch statistics show that from annual data, 2013 China e-commerce market transaction volume is to break 10 trillion, an increase of 24.9%; from quarterly data, the overall transaction volume 2014Q2 Chinese e-commerce market reached 2.83 trillion yuan , an increase of 19.9%, growth of 7.1% growth rate over the last quarter .
IResearch analyzes that in 2014Q2 the world economy continues to slow recovery, gradual improvement in the international environment for SMEs, the Chinese government continues to strengthen fiscal policy and monetary policy efforts to support SMEs. Both domestic and international environment are favorable to the development of e-commerce among Chinese enterprises, thereby promoting the overall market growth of e-commerce.（For more information please visit www.erdostxps.com）
Market Structure: B2B market share decline, online shopping share grows
IResearch statistics show that in 2013 China e-commerce market segments in the industry structure, the volume of online shopping transactions accounted for 18.9 percent. It is expected that that in 2017 the online shopping market share will exceed 25%; Within the 2014Q2 e-commerce market sub-sectors structure, inter-enterprise e-commerce still dominate the overall proportion of over 70%, among which, SMEs accounted for more than half of B2B e-commerce transactions; online shopping transaction volume accounted for 18.1%, increase from 2013Q2 to 2014Q2 being 22.2%, Online shopping improving significantly.
IResearch analyzes that in 2014Q2, the international situation and the domestic macroeconomic policies are conducive to the current situation of inter-enterprise e-commerce, but overall growth remained steady; in the online shopping market, the enterprises are to improvethe mobile terminal layout to gain rapid development of mobile shopping. Online shopping has become an important force driving market development. China's online shopping market continues the e-commerce selling war over the years, while increasing promotional efforts during the sales promotions, thus promoting the rapid growth of the overall market transaction volume; online travel is affected by seasonal factors, while May 1st Holiday is to promote the steady growth of the online travel market. Overall, the online shopping market has become a major factor of e-commerce market growth. It is expected that in the coming years, online shopping market share will continue to increase. (For more information please visit www.erdostxps.com)
