??
報告稱，雖然中國零售業的增長速度已較2009年15.6%的峰值有所放緩，但對全球零售連鎖企業來說，中國仍是一個不可抗拒的市場。
該報告顯示，2014年亞太區零售業銷量預計將增長 4.1%，而今年的增速將達到4.6%。到2018年前，零售業銷量仍將呈現上升趨勢，而2018年的市場規模估計將達到10.3萬億美元。作為一個整體來說，亞太地區仍是全球大多數零售連鎖企業的首選目的地。盡管中國的經濟增長開始放緩，而印度缺乏改革的動力，但亞太地區的增長將得益于兩國的推動。
普華永道中國零售及消費品行業主管合伙人王笑說：“從2015年起，美國的經濟增長與歐元區的艱難復蘇將促進對亞洲商品的需求。在未來的五年中，亞洲地區的零售銷量增長將是全球最快的。”
該報告將食品安全問題列為一個重要的關注點。隨著亞洲新興市場的快速發展，人們也越來越關注食品安全。基于對食品安全的關注，亞洲的食品行業正受到越來越嚴格的監管。亞洲的食品生產商已經開始到海外市場尋求專業知識，希望與值得信賴的品牌建立伙伴關系。
在食品與飲料領域，中國企業的海外并購正在呈現上升的勢頭。2010年至2013年間，中國企業在食品與飲料行業的對外投資總計90億美元。2014年上半年，食品與飲料行業的并購交易量占中國對外并購總交易量的17%。
就未來而言，全球零售業正在不斷地變化，而變化速度最快是亞洲市場，特別是中國。在亞洲，電子商務與移動電子商務渠道的融合與創新讓業內的重要零售企業不得不重新思考自己的渠道戰略。（中國進出口網）
On 12th Feb, PWC released a report "2015-2016 Asian retail and consumer goods industry outlook". It says, in the next two years, the annual growth rate of China's retail sales on average is still expected to reach 8.7%. In addition, China will become the world's largest retail market in 2008.
The report shows, although China's retail growth rate has slowed compared with that peak in 2009, for the global retail chain enterprises, China is still an irresistible market.
The report also shows that the retail sales in the Asia-Pacific region in 2014 is expected to grow by 4.1 percent, while this year's growth rate will reach 4.6%. Until 2018, retail sales continue to show an upward trend, while in 2018 the market size is estimated to reach $10.3 trillion. As a whole, the Asia-Pacific region remains the most preferred destination for global retail chain enterprises. Although China's economic growth has slowed down, the reform in India lack in momentum, the growth of the Asia-Pacific region will benefit from the two countries.
Wang Xiao, the supervisor of China's retail and consumer goods industries of PWC said, from 2015, the economy growth of US and the difficult recovery of EU will stimulate demand for Asian goods. In the next five years, Asia’s retail sales growth will be the world's fastest one. "
The report also focused on food safety issues. With the rapid development of emerging markets in Asia, people are increasingly concerned about food safety. based on concerns about food safety, the Asian food industry is subject to more stringent regulation. Asian food manufacturers have sought the expertise of overseas markets, wishing to establish partnership with trusted brands.
In the food and beverage sector, Chinese enterprises’ overseas M & A shows an upward trend. From 2010 to 2013, Chinese enterprises’ foreign investment in the food and beverage industry totaled $9,000,000,000. In the first half of 2014, M&A volumes in the food and beverage industry accounted for 17% of the total trading volume of China's outbound M&A.
For the future, the global retail industry is constantly changing, and the most rapidly changing market is the Asian market, particularly Chinese market. In Asia, the integration and innovation of e-commerce and mobile e-commerce channels make the important retail companies rethink their channel strategy.
