??
2014-9-12
受“限制三公消費”影響極大的進口葡萄酒今年出現了量價齊跌現象，不過，伴隨著中澳自貿協定的出現，澳洲葡萄酒將握有殺出重圍異軍突起的絕好機遇。
據上海海關統計，今年前5個月，上海海關關區進口葡萄酒4575.9萬升，較去年同期減少11.9%；進口平均價格為每升49元，同比下跌13.9%，“量減價跌”態勢較為明顯。
海關專家分析認為，今年以來上海關區葡萄酒進口“量減價跌”主要有三個原因：一是國內消費需求減弱致使進口商庫存高企，持續大規模進口動力不足；二是國內消費者開始注重理性消費，受歡迎的中低端葡萄酒拉低了進口整體價位；三是電商平臺蓬勃興起，以往進口葡萄酒價格虛高狀況得到一定遏制。
來自海外的信息也驗證著這種市場變化，日前，澳大利亞Food Magazine報道稱，因銷售額及銷售量雙雙下跌，西澳葡萄酒產業正重新評估對華出口的策略。數據顯示，上財年西澳對華出口葡萄酒的數量銳減了25%，銷售額則從4160萬澳元（約合人民幣2.38億元）驟降20%至3340萬澳元。西澳葡萄酒產業協會（Wine Industry Association of WA）的CEO約根森（Larry Jorgensen）表示，中國反腐政策的推行是主要影響因素。
不過，澳洲進口葡萄酒的市場轉機或許已近在眼前了。訪問澳大利亞的中國外交部部長王毅日前表示，中澳兩國就戰略伙伴定位和貿易投資合作新藍圖等達成共識，雙方愿意加緊推進中澳自貿協定的談判，預期將在年內簽訂。
中澳自貿協定被認為很可能將賦予包括葡萄酒在內的澳洲進口商品更優惠的關稅政策，這將令澳洲進口葡萄酒在競爭激烈的國內進口葡萄酒市場上擁有更大的價格優勢，從而趁酒業調整期搶占更多的市場份額。 據了解，澳洲葡萄酒的主要市場還是在英國，但中國很有可能成為澳洲葡萄酒的第二個戰場。
在中國，澳洲葡萄酒被大眾所青睞的零售價格區間在100 300元左右。近年來，澳洲葡萄酒在中國市場是一個持續上升的趨勢。經分析，在我國中低端的日常型葡萄酒將會成為日后大幅度增長的主力，恰巧，澳洲很大一部分葡萄酒都處于這一價格區間。 奔富酒莊客戶市場經理桂女士告訴記者，從市場份額劃分，澳洲葡萄酒排名第二。
大家普遍認為澳洲葡萄酒價格合理，性價比高，適合大眾日常飲用。實際上，澳洲高端葡萄酒也是很受歡迎的，如奔富酒莊的389、407等。(由中國進出口網轉載自南方日報）
Sept. 12, 2014
Influenced by the "Restricted Excellencies Spending", the amount and prices of imported wine decreased this year. However, with the emergence of China and Australia FTA, Australian wine will facing a great opportunities to expand exports to China.
According to Shanghai Customs statistics, during the first five months of this year, 45,759,000 liters wines were imported through Shanghai Customs, an decrease of 11.9% compared with that of last year; average price was per liter of 49 yuan, down 13.9%, which indicated a decreased amount and price obvirously.
Customs Experts believed that there are three main reasons for the phonomenon this year: first, domestic consumer demand was weakened resulting in high inventory importer, and continued large-scale import was not inspurred. Second, domestic consumers are starting to pay attention to rational consumption, the popular low-end wine makes the overall price of imports decreased. Third, electronic business platform mushroomed. Therefore, the artificial high prices of imported wines was under control to some extent.
Information from overseas also verified these market changes. A few days ago, the Australian Food Magazine reported that, due to sales and sales both fell, WA wine industry is now changing its exports strategy to China. Data show that in the previous fiscal year the number of WA wine exports to China dropped by 25%, and sales plunged 20 percent from 41.6 million Australian dollars (about 238 million yuan) to 33.4 million Australian dollars. CEO Jorgensen (Larry Jorgensen) of Wine Industry Association of WA said that the implementation of China's anti-corruption policy is a major factor to cause the sales decline.
However, market of imported wine from Australia is improved now. Wang Yi, Chinese Foreign Minister who visited Australia a few days before said recently China and Australia reached a consensus on the strategic partnership and a new blueprint for trade and investment cooperation, and the two sides are willing to step up to promote the Sino-Australian FTA negotiations, the agreement of which is expected to be signed during the year.
China-Australia FTA is considered most likely to give Australian exporters including wine exporters more favorable tariff policy, which would give imported wine from Australia a greater advantage in the highly competitive domestic and imported wine market, so that Australian exporters are able to seize more market share during the wine adjustment period. It is reported that the major market of Australian wine is still in the UK, but China is likely to become the second Australian wine market.
In China, the retail price range of the Australian wine favored by the public is around 100,300 yuan. In recent years, the market of Australian wine in China is a expanding. The analysis shows that, in our everyday low-end wines will go through a substantial growth in the future since a large part of Australian wine are in this price range. Penfolds Winery Customer Marketing Manager Ms. Gui told reporters, from a divided market share, the share of Australian wine ranks the second.
It is widely believed Australian wines are with reasonable prices and good taste, suitable for everyday drinking. In fact, Australina high-end wines are also very popular, such as Penfolds Winery 389, 407 series and so on. （Translated by www.erdostxps.com）
受“限制三公消費”影響極大的進口葡萄酒今年出現了量價齊跌現象，不過，伴隨著中澳自貿協定的出現，澳洲葡萄酒將握有殺出重圍異軍突起的絕好機遇。
據上海海關統計，今年前5個月，上海海關關區進口葡萄酒4575.9萬升，較去年同期減少11.9%；進口平均價格為每升49元，同比下跌13.9%，“量減價跌”態勢較為明顯。
來自海外的信息也驗證著這種市場變化，日前，澳大利亞Food Magazine報道稱，因銷售額及銷售量雙雙下跌，西澳葡萄酒產業正重新評估對華出口的策略。數據顯示，上財年西澳對華出口葡萄酒的數量銳減了25%，銷售額則從4160萬澳元（約合人民幣2.38億元）驟降20%至3340萬澳元。西澳葡萄酒產業協會（Wine Industry Association of WA）的CEO約根森（Larry Jorgensen）表示，中國反腐政策的推行是主要影響因素。
不過，澳洲進口葡萄酒的市場轉機或許已近在眼前了。訪問澳大利亞的中國外交部部長王毅日前表示，中澳兩國就戰略伙伴定位和貿易投資合作新藍圖等達成共識，雙方愿意加緊推進中澳自貿協定的談判，預期將在年內簽訂。
中澳自貿協定被認為很可能將賦予包括葡萄酒在內的澳洲進口商品更優惠的關稅政策，這將令澳洲進口葡萄酒在競爭激烈的國內進口葡萄酒市場上擁有更大的價格優勢，從而趁酒業調整期搶占更多的市場份額。 據了解，澳洲葡萄酒的主要市場還是在英國，但中國很有可能成為澳洲葡萄酒的第二個戰場。
大家普遍認為澳洲葡萄酒價格合理，性價比高，適合大眾日常飲用。實際上，澳洲高端葡萄酒也是很受歡迎的，如奔富酒莊的389、407等。(由中國進出口網轉載自南方日報）
Influenced by the "Restricted Excellencies Spending", the amount and prices of imported wine decreased this year. However, with the emergence of China and Australia FTA, Australian wine will facing a great opportunities to expand exports to China.
According to Shanghai Customs statistics, during the first five months of this year, 45,759,000 liters wines were imported through Shanghai Customs, an decrease of 11.9% compared with that of last year; average price was per liter of 49 yuan, down 13.9%, which indicated a decreased amount and price obvirously.
Customs Experts believed that there are three main reasons for the phonomenon this year: first, domestic consumer demand was weakened resulting in high inventory importer, and continued large-scale import was not inspurred. Second, domestic consumers are starting to pay attention to rational consumption, the popular low-end wine makes the overall price of imports decreased. Third, electronic business platform mushroomed. Therefore, the artificial high prices of imported wines was under control to some extent.
Information from overseas also verified these market changes. A few days ago, the Australian Food Magazine reported that, due to sales and sales both fell, WA wine industry is now changing its exports strategy to China. Data show that in the previous fiscal year the number of WA wine exports to China dropped by 25%, and sales plunged 20 percent from 41.6 million Australian dollars (about 238 million yuan) to 33.4 million Australian dollars. CEO Jorgensen (Larry Jorgensen) of Wine Industry Association of WA said that the implementation of China's anti-corruption policy is a major factor to cause the sales decline.
However, market of imported wine from Australia is improved now. Wang Yi, Chinese Foreign Minister who visited Australia a few days before said recently China and Australia reached a consensus on the strategic partnership and a new blueprint for trade and investment cooperation, and the two sides are willing to step up to promote the Sino-Australian FTA negotiations, the agreement of which is expected to be signed during the year.
China-Australia FTA is considered most likely to give Australian exporters including wine exporters more favorable tariff policy, which would give imported wine from Australia a greater advantage in the highly competitive domestic and imported wine market, so that Australian exporters are able to seize more market share during the wine adjustment period. It is reported that the major market of Australian wine is still in the UK, but China is likely to become the second Australian wine market.
In China, the retail price range of the Australian wine favored by the public is around 100,300 yuan. In recent years, the market of Australian wine in China is a expanding. The analysis shows that, in our everyday low-end wines will go through a substantial growth in the future since a large part of Australian wine are in this price range. Penfolds Winery Customer Marketing Manager Ms. Gui told reporters, from a divided market share, the share of Australian wine ranks the second.
It is widely believed Australian wines are with reasonable prices and good taste, suitable for everyday drinking. In fact, Australina high-end wines are also very popular, such as Penfolds Winery 389, 407 series and so on. （Translated by www.erdostxps.com）
