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印刷廣告業務收入下降,《今日美國》報裁員減開支

USA TODAY cuts 60 to 70 jobs due to declining print ads

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核心提示:《今日美國》報周三裁員60至70個人,此舉旨在應對平面廣告銷售下降,削減成本,把重點放在支持關注度日益增長的網上新聞和移動設備上。
 印刷廣告業務收入下降,《今日美國》報裁員減開支


美國《今日美國》報 總部
《今日美國》報周三裁員60至70個人,此舉旨在應對平面廣告銷售下降,削減成本,把重點放在支持關注度日益增長的網上新聞和移動設備上。
此次裁員立即生效,減裁了新聞編輯室的和業務部的許多崗位。大約一半裁掉的崗位來自編輯部,部門裁了約8%員工。(關注全球資訊,瀏覽中國進出口網)
此舉正值美國最大報業集團——甘內特報業集團(Gannett)宣布剝離出版業,《今日美國》被迫獨立,計劃明年把旗下的出版業業務和廣播、數字產業分為兩個各自獨立的公司之際。
公司沒有公布被裁員工名單,但一些記者和編輯在Twitter發推宣布離職。
《今日美國》正在努力調整其員工水平,以滿足當前的市場條件需求,報紙在一份聲明中說,“《今日美國》今天的行動將使公司更好的發展投資業務,以確保其數字轉型方面的持續成功。”
在第二季度甘尼特稱,包括《今日美國》和其他報紙的廣告收入較一年前下降5.7%。甘尼特沒有公布《今日美國》單獨的財務業績數據。
總裁和出版商拉里•克萊默表示,此舉是為應對由于國家印刷廣告市場不景氣和加快新聞編輯室的數字轉換,它使得記者及時發布實時新聞,引進新的編輯產品旨在創造額外數字收入來源。
《今日美國》和國家新聞報業機構,包括CNN和《華爾街日報》一樣不得不削減員工。根據eMarketer估計,美國印刷廣告支出較去年下降了2.2%,至2014年的318億美元,而美國報紙廣告支出今年下跌約4%。
甘尼特推出的幾個重組舉措將導致總部運營和當地大批報社資產屬性的大幅改變。上月,甘尼特宣布將剝離其電視部門——它擁有46個電視站臺或者說為46個臺提供服務,將作為一個獨立的公司,并由甘尼特首席執行官格雷西亞掌管。
印刷業務將保留甘尼特的名字,由美國社區出版部門甘尼特總裁羅伯特·迪基執管。
甘尼特下的報業印刷公司將脫離更有利可圖的電視臺業務,尋求經濟更加獨立的出路,幾家報紙正在嘗試一項重組計劃,其后強調更多的實時數字出版,員工需要申請留下的崗位。
《今日美國》報采取許多措施來應對變化,不打算采用與其他報業公司相同的重組計劃。
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USA TODAY cuts 60 to 70 jobs due to declining print ads
USA TODAY eliminated 60 to 70 jobs Wednesday, a move aimed at cutting costs amid declining print ad sales and supporting its increasing focus on delivering news online and on mobile devices.

The layoffs, effective immediately, hit across various sections in the newsroom and business operations. about half of the jobs cut came from the newsroom, a roughly 8% reduction in newsroom staff.

The move comes as USA TODAY and 81 other newspapers owned by Gannett prepare to be split from the parent company's TV and digital division next year.

The company didn't name the staffers who were affected, but several reporters and editors took to Twitter to announce their departures.

"USA TODAY is working to align its staffing levels to meet current market conditions," the newspaper said in a statement. "The actions taken today will allow USA TODAY to reinvest in the business to ensure the continued success of its digital transformation."
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In the second quarter, Gannett reported that its publishing advertising revenue — including USA TODAY and its other newspapers — fell 5.7% from a year ago. Gannett doesn't break out USA TODAY's financial performance separately.

President and Publisher Larry Kramer said the move was made due to a difficult and inconsistent national print advertising market and to accelerate the newsroom's digital transition, in which it has pushed reporters to publish real-time news and introduced new editorial products aimed at generating additional sources of digital revenue sources.

USA TODAY joins a growing list of national news organizations, including CNN, Time Inc. and The Wall Street Journal, that have had to trim their staffs. U.S. print advertising spending is estimated to fall 2.2% in 2014 to $31.8 billion, according to eMarketer. U.S. newspaper ad spending is estimated to fall about 4% this year, it says.

Gannett has introduced several restructuring moves that will result in dramatically altered operations at the headquarters and a number of local news properties. Last month, Gannett announced that it will spin off its TV unit — it owns or offers services to 46 stations — as a separate company that will be headed by Gannett CEO Gracia Martore.

The print business will retain the Gannett name and be headed by Robert Dickey, who is now president of Gannett's U.S. community publishing division.

As Gannett's print properties seek to become more financially independent away from the more profitable TV stations, several newspapers are experimenting with a restructuring plan in which real-time digital publishing is more heavily emphasized and staffers are required to reapply for a reduced number of positions.

USA TODAY, which has implemented many of the changes envisioned for local papers, doesn't plan to introduce the same restructuring plan.
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